Ghiperbola
Project Overview
Ghiperbola is the largest and most renowned hypermarket in Yekaterinburg, located inside the city's most exclusive shopping center, Greenwich. We supported Ghiperbola in implementing an in-house production of fresh Italian cheeses, introducing for the first time a local offering of artisanal cheeses within a large-scale retail environment in the Ural region.
The project strengthened Ghiperbola's positioning as a benchmark for premium food retail and innovation in the Food & Beverage sector.
The Challenge
To manage the complexity of processing large daily milk volumes while ensuring consistent quality. The production system also had to support efficient distribution across multiple channels and regions, serving both the retail and HoReCa markets without compromising product quality.
Our Solution
We implemented a fully integrated production system combining predominantly artisanal production with selective automation. The system includes automated collection, processing, packaging, and distribution logistics, supported by real-time quality monitoring.
This approach makes it possible to manage large daily milk volumes effectively, ensuring consistent quality and reliable distribution across retail and HoReCa channels.
Key Results
UN Sustainable Development Goals this project contributes to.
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Project Details
Location
Ekaterinburg, Russia